Task 1 - One Instagram reel to increase saves (Ideation)
What is the Idea/topic of the reel?
Ans: We will be using this reel to promote the Black Mirror: Bandersnatch interactive film on Netflix.
What is the presenting style of the reel (content visualization)?
Ans: We will be using a floating remote control as a storytelling mechanism, along with glitchy clips from the show.
Script of the reel -
The reel opens on someone sitting on a couch/sofa, browsing Netflix. A remote control floats onto the screen.
Remote: Psst...choose your own adventure awaits in Black Mirror: Bandersnatch.
The camera pans to show the Black Mirror: Bandersnatch thumbnail on Netflix.
Remote: Pick your path through this twisted tale. Will you make it out sane?
Montage of quick clips showing the main character looking distressed as reality glitches around him.
Remote: Control Stefan's fate. Change the past...and the future.
More glitchy clips.
Remote: But be warned...this game plays you as much as you play it.
Final text graphics:
Play Bandersnatch Now
Your choices shape the story👇
Your choices shape the story👇
Is there any trend that you would like to use for this reel?
No specific trend, but the glitchy, distorted clips match the surreal/spooky nature of the show.
Caption for the reel -
Make your choice. Live with the consequences. Bandersnatch is now streaming.📼📺🎞️
Hashtags for the reel -
#BlackMirror #Bandersnatch #Netflix #Scifi #ChooseYourOwnAdventure
Task 2 - A set of 4 stories on Instagram to increase engagement.
Task 3 - One Carousel post on Instagram with at least 5 slides to increase shareability
- Caption for the post - Come, make your choice, and see if it’s the right one. Fight fate; fight time. Stream Black Mirror Bandersnatch on Netflix today. ⚫🪞🎥️
- Hashtags for the post - #BlackMirror, #Netlix #SciFI #Bandersnatch, #Carousal #MakeYourOwnChoice #NewRelease
Task 4 - Two Tweets to increase retweets for the account (tweetgen.com used this to create these tweet mocks)
Task 5 - One LinkedIn personal post for the founder of the brand
- Caption for the post:
As we close the curtains on 2023, I cannot help but reminisce about pitching a novice Netflix to investors back in 1997—mailing out DVDs to offer unlimited access to movies and shows. It sounded crazy then, but Reed and I were determined to make watching what you want, when you want, a reality.
We made that dream a reality, disrupted the market with on-demand entertainment, and introduced the term binge-watching into cultural norms. It was never smooth sailing, but making millions of people happy filled us with joy.
Looking back at what Reed and I did and achieved in the last 25+ years, I feel nothing but immense pride. I am thankful to have played an important role in the field of entertainment distribution. 2023 is a year to remember for Netflix, especially Netflix India, as it became the first streaming server in India to win global awards. Indian content was consumed not only in India but globally.
Of course, our work is never done. Here’s to hoping for a great 2024. Thanks to all of our subscribers for tuning in.
Happy New Year! Happy 2024!
We made that dream a reality, disrupted the market with on-demand entertainment, and introduced the term binge-watching into cultural norms. It was never smooth sailing, but making millions of people happy filled us with joy.
Looking back at what Reed and I did and achieved in the last 25+ years, I feel nothing but immense pride. I am thankful to have played an important role in the field of entertainment distribution. 2023 is a year to remember for Netflix, especially Netflix India, as it became the first streaming server in India to win global awards. Indian content was consumed not only in India but globally.
Of course, our work is never done. Here’s to hoping for a great 2024. Thanks to all of our subscribers for tuning in.
Happy New Year! Happy 2024!
- Hashtags for the post: #Netflix, #StreamNow, #NetflixIndia, #NetflixOTT #FoundersMessage
Made with Bullet