Spec Ads

Brand Chosen: Netflix

Customer Persona of the Brand: Tech-Savvy Rajat Singh Chauhan

Demographics

• Age: 25

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor

• Occupation: Software Developer (SDE1)

• Income Level: Moderate

• Geographic Location: Delhi

Psychographics

• Personality Characteristics: introverted; Enjoys analyzing things; Enthusiastic about technology

• Goals/Desires: Keep up with latest tech trends; Relax with tech content

• Habits/Behaviors/Lifestyle: Coding; Going to tech meetups; Watching sci-fi and documentaries about tech

• Beliefs: Thinks technology brings positive change

• Interests: Sci-fi series; Films about technology; Coding lessons

• Challenges/Needs: Engaging tech content; Content to help tech career; Easy access to devices

Brand Personality:

• Innovative: Continuously releases new features and content

• Accessible: Provides content for diverse global audiences

• Entertaining: Focused on delivering engaging, high-quality entertainment

• Adventurous: Encourages exploring new shows and movies

• Relatable: Invests in authentic storytelling people can relate to

Brand’s Tone of Voice:

• Conversational: Friendly, inclusive tone

• Casual: Informal, approachable tone

• Inclusive: Welcoming to all backgrounds

• Engaging: Captures attention and keeps users interested

• Empathetic: Understands diverse audience needs

Type of spec ad chosen: Creative

• Headline: Unlock a New Ending, Unlock a New Level

• Sub-copy: Discover All the Possible Timelines and Face the Devil

• Body: Are you ready to bend your mind? Reality is optional in this tale.

• Call to action: Unlock Now

• Visual Directions:

• Headline: Black Mirror Black Mirror On the Wall

• Sub-copy: Where Every Decision Leads to a New Fall

• Body: Your story, your rules. Or so you think? Be ready to face the consequences.

• Call to action: Decision Time

• Visual Directions: