Online Ads

Creating Online Ads

1. Toothsi

• Age: 26 years old

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor's degree (Engineer)

• Occupation: Software Developer (SDE1)

• Income Level: Middle class (7 LPA)

• Geographic Location: Lives in a tier 1 city in India

• Personality Characteristics: Stylish, trendy, fashion-focused

• Goals/Desires: Wants to further his career and stay up-to-date on tech and fashion trends

• Habits/Behaviors/Lifestyle: Spends money on clothes and tech gadgets, eats out often, goes to lounges and clubs

• Beliefs: Values style and appearance, along with technological skill and career growth

• Interests: Fashion, technology, clubbing

• Challenges/Needs: Has dental issues with an open bite and forwardly placed teeth that need treatment

2. Fab India

• Age: 31 years old

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor's degree (Journalism/Literature)

• Occupation: Journalist

• Income Level: Upper middle class (8 LPA)

• Geographic Location: Lives in a tier 1 city in India

• Personality Characteristics: Creative, poetic, values Indian culture and artisanship

• Goals/Desires: Wants to support local Indian artisans and find well-made Indian ethnic wear

• Habits/Behaviors/Lifestyle: Enjoys reading, writing poetry, and attending literary events

• Beliefs: Believes in supporting small-scale Indian designers and sustainable slow fashion

• Interests: Indian literature, poetry, ethnic fashion

• Challenges/Needs: Unable to readily find well-made Indian ethnic clothes from small designers

3. MyCaptain

• Age: 24 years old

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor's Degree

• Occupation: Junior Content Writer

• Income Level: Lower middle class (3 LPA)

• Geographic Location: Lives in a tier 2 city in India

• Personality Characteristics: Eager to learn and grow, ambitious

• Goals/Desires: Wants to improve his content writing and copywriting skills, be more successful in his career

• Habits/Behaviors/Lifestyle: Spends free time reading, writing, and taking online courses

• Beliefs: Believes in continuously self-educating and being a lifelong learner

• Interests: Content writing, copywriting, online education

• Challenges/Needs: Needs more advanced training and skills in content writing and copywriting

4. Pepper Content

• Age: 27 years old

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor's Degree

• Occupation: Digital Marketer

• Income Level: Lower middle class (5 LPA)

• Geographic Location: Lives in a tier 1 city in India

• Personality Characteristics: Innovative, technologically savvy, early adopter

• Goals/Desires: Wants to improve efficiency and output of content creation at his company

• Habits/Behaviors/Lifestyle: Spends time researching new tools and techniques, listens to marketing podcasts

• Beliefs: Believes in leveraging technology to get ahead

• Interests: Content creation, digital marketing, new SaaS products

• Challenges/Needs: Needs an AI tool to help streamline and scale content creation and distribution

5. Zomato

• Age: 29 years old

• Gender: Male

• Ethnicity: Indian

• Marital Status: Single

• Education Level: Bachelor's Degree

• Occupation: Manager at MNC

• Income Level: Upper middle class (9 LPA)

• Geographic Location: Lives alone in a tier 2 city in India

• Personality Characteristics: Adventurous with food, open to trying new cuisines

• Goals/Desires: Wants to continue experiencing diverse food despite busy schedule

• Habits/Behaviors/Lifestyle: Works long hours, travels frequently for work, likes exploring new restaurants

• Beliefs: Believes in experiencing and learning about different food cultures

• Interests: Food, cooking, traveling

• Challenges/Needs: Has limited time to cook or go out to restaurants given busy work schedule