Step 4: Content Ideation
Step 4: Content Ideation

Step 4: Content Ideation

Instagram

Content Buckets
Formats
Topics
Educational
Carousel Posts
Safe Practices for Sexual Health/Debunking Common Myths About Intimacy/Understanding Contraception: A Comprehensive Guide
Product Spotlights
Instagram Stories/Reels
Featured Product of the Month: Durex Real Feel/How to Choose the Right Durex Condom for You/Benefits of Using Durex Invisible
User Stories and Testimonials
UGC Posts
Real Stories: How Durex Made a Difference In our Relationship/Share Your Durex Experience Contest/Testimonials of Happy Customers
Trivia and Quizzes
Instagram Polls
Did You Know? Fun Facts About Sexual Health/Test Your Intimacy IQ: Durex Quiz/Quick Poll: Your Favorite Position
Wellness Wednesdays
Short Videos
Sex Wellness Tips for a Healthy Relationship/Mindfulness in Intimacy: Connecting on a Deeper Level/Balancing Work, Life, Love and Sex
Expert Talks and Q&A Sessions
Instagram Live
Ask the Experts: Your Burning Questions on Sexual Health/Relationship Counselor’s Take on Building Intimacy/Guest Expert: Insights into Modern Relationships
Caption Contests
Static Posts
Fill in the Blank: My Ideal Date Night Includes _______/Share Your Witty Pickup Lines
Themed Photography Challenges
UGC Posts
Capture Love: Submit Your Most Romantic Photo/Intimacy in Colors: Photo Challenge
DIY Date Nights
Reels
DIY Date Night Ideas with Durex/Crafting the Perfect Romantic Evening at Home/Cooking Together: Intimate Dinner Recipes
Product FAQs
Carousel Posts
Everything You Need to Know About Lubricants/Choosing the Right Durex Condom: FAQExploring Durex Accessories: Your Questions Answered

LinkedIn

Content Buckets
Formats
Topics
Industry Insights
Long-form Posts
The Evolution of Sexual Wellness: Trends and Insights/Navigating the Regural Changes in the Sexual Health Industry/Impact of Technology on Intimacy Products
Thought Leadership
Articles
Building a Brand: The Durex India Approach/The Role of Sexual Health in Overall Well-being
Educational Webinars
Live or Recorded Webinars
Safe Practices for Sexual Wellness: A Webinar Series/Innovations in Contraception: Expert Insights/Navigating Intimacy in the Modern Age
Company Culture Highlights
Photo Albums or Posts
Team Building Activities at Durex India/Employee Wellness Initiatives
Brand Collaborations
Announcement Posts or Articles
Exciting Collaborations: Durex India Partners with Diesel/Joint Initiatives for Positive Sexual Health
Product Launches
Announcement Posts
Unveiling Our Latest Condom: Durex Invisible
Polls and Surveys
LinkedIn Polls
Sexual Health Trends Poll
Company Milestones
Celebratory Posts
Celebrating 26 Years of Durex India's Success/Notable Achievements of Durex in the Sexual Wellness Market
FAQ Sessions
Video FAQ
Addressing Common Questions on Sexual Health Products/Durex India FAQs: Everything You Need to Know
Health and Wellness Tips:
Infographics
Balancing Work and Wellness: Tips for Professionals/The Connection Between Physical and Sexual Health

Blogs

Content Buckets
Formats
Topics
Series of Educational Blogs
In-depth articles or Blog Series
A Comprehensive Guide to Safe Sex Practices/Sexual Health Education: Breaking the Taboo
Product Deep Dives Blogs
Product Spotlight Articles
Exploring the Durex Real Feel: Features and Benefits/Choosing the Right Durex Condom/Lubricant for Your Needs
Relationship Advice
Informative Articles
Communication in Relationships: A Guide/Building Lasting Intimacy with Your Partner
User Stories and Testimonials
Feature User Stories Blogs
Real People, Real Experiences: Durex Success Stories/Real Feel is Real Indeed - A Real Story of Durex User
FAQs and Myth-Busting
Informative Q&A Blog Posts
Common Questions About Sexual Wellness Answered/Anal Sex - Myths v/s Facts/Debunking Myths About Vaginal Sex
Wellness Challenges
Blog Series
30 Days of Sexual Wellness Challenge/Mindful Intimacy: A Month-Long Journey
Interactive How-To Guides
Step-by-Step How-Tos Blogs
How to Make Your First Time Feel Special?/How to Go Down on Her?/What Men Want?/How To Do Oral Sex Right?
Behind-the-Scenes:
Insider's Perspective Articles
Durex Product Development: From Concept to Reality/Meet the Faces Behind Durex India/Day in the Life of a Sexual Health Researcher
Guest Contributions
Guest Posts or Interviews
Expert Insights: Sexologist's Take on Intimacy/Counselor's Guide to Relationship Well-being
Health and Wellness Tips
Wellness-focused Blog Posts
Intimacy and Mental Well-being: The Connection/Balancing Work and Intimate Relationships