Gaps Identified through the Content Audit
The biggest gap was found on LinkedIn; the brand is completely inactive on LinkedIn; hence, via this content strategy, we wish to create a community of Durex on LinkedIn. Other than that, there was not much feedback or customer testimonials on Instagram; hence, we will add some content about customer feedback and testimonials as well. We will post regularly on Instagram and linked and we will create some blogs for the newly launched products and about customer feedback and stories as well.
Long-term Goal/s
Durex aims to promote open conversations about sex, eliminate shame and stigma, and make safe, pleasurable sexual experiences accessible to all. With our 90 years of expertise in sexual wellness, we wish to create a sex-positive culture that recognizes the problems people face with relationships and intimacy. We wish for a world where people feel empowered to have safe, consensual, and fulfilling sex—exploring intimacy on their terms to bring more joy and connection into their lives.
Goal Setting for 1-month Content Strategy
Specific (S):
Create an engaging social media and content strategy, including blogs, newsletters, and optimized search content, to promote the newly launched Real Feel condoms and Durex Ring.
Measurable (M):
Produce at least 15 quality content pieces per month on both Real Feel condoms and Durex Ring and track engagement through likes, shares, comments, and conversions. Target a 10% increase in organic traffic for both products.
Achievable (A):
Dedicate some time for research, brainstorming, and collaboration to develop relevant, high-quality content for both products. Leverage analytics reports of past products along with these products to improve the content and its strategy.
Relevant (R):
Use data-driven insights to boost engagement with the content of these two products and align it with audience needs. Optimize content to increase organic traffic by 10% by the end of the month.
Timebound (T):
Complete next month's editorial calendar by the end of this month. Increase social engagement by 20% this month for these products. Emphasize content that is relevant to Christmas and year-end sales for all products, but keep these two products at the forefront.
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