Step 2: Content Audit
Step 2: Content Audit

Step 2: Content Audit

Brand’s Presence on Different Platforms

Instagram

Content Buckets
Topics
Product Launch
Cricket Team India
Lifestyle
Product Highlights
Topicals
Pop Culture
Real Stories
Pride Month
Celebrity Collaborations
STD’s
Influencer Collaborations
Sexual Wellness
Brand Collaborations
New Product Launch
Promotional
Condoms & Lubes
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Discounts
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Sports
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Self-Help

LinkedIn

Content Bucket
Topics
Static Posts
RIP Post
Only 1 post was on Durex India's LinkedIn
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No Post on Durex(Global) LinkedIn
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Spec ads by copywriters
non official ads but found many spec ads by copywriters on linkedin
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Blogs

Content Bucket
Topics
Informative Blogs
Sexual Wellness
Product Information Blogs
Sexual Health Education
Product Launch Blogs
Relationship Advice
Health Tips Blogs
Sex Tips for Her
Infotainment Blogs
Sex Tips for Him
Listicle Blogs
How to use a condom
Wellness Blogs
Myths and Facts
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New Launch
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Sex Advice
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New Launch
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Mental Health
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Relationships
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Sex Education
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How to make sex fun
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Why condoms are important